Understanding BurgerPrints' custom branding services
Overview
BurgerPrints' custom branding services help you add branded elements to your orders and create a more personalized customer experience.
BurgerPrints supports two types of custom branding services: On-demand custom branding and Bulk custom branding. Currently, on-demand custom branding is available with selected Stickers, Gift Message, and Thank You Card options, while Bulk custom branding services will be introduced gradually.
This article explains how each service type works, what is currently available, and the requirements for using custom branding with your orders.
About custom branding services
What are custom branding services?
Custom branding is a group of optional fulfillment services that allow you to include customized branding materials with your BurgerPrints orders.
You can use your own logo, artwork, messaging, or other brand elements to create a more personalized fulfillment experience.
Custom branding can help you:
Strengthen your brand identity beyond the printed product.
Add branded elements to customer packages.
Create a more consistent unboxing experience.
Make your orders more recognizable and personalized.
Custom branding service types
BurgerPrints provides two types of custom branding services:
Service type
How it works
Availability
On-demand custom branding
Branding items are added directly to an eligible order and produced together with that order.
Available for selected services
Bulk custom branding
Branding materials are prepared in bulk and managed separately for use with eligible orders.
Coming soon
The available services, fulfillment requirements, artwork specifications, and setup process may vary between the two service types.
About on-demand custom branding services
On-demand custom branding allows you to add a supported branding item directly while creating an order.
You do not need to prepare or store branding materials in advance. Simply select the service, upload the required artwork, and BurgerPrints will produce the branding item together with the eligible order.
Currently, on-demand custom branding services are available under Additional Services during order creation.
Available on-demand custom branding services
The following options are currently available:
On-demand item
Item's type
Materials
Format
Design size
Format requirements
Sticker 2x2
Kiss cut sticker
Matte Vinyl Paper
PNG
600×600 px
Upload artwork without a border. A 0.15" white border will be automatically added during production.
Sticker 3x3
Kiss cut sticker
Matte Vinyl Paper
PNG
900×900 px
Same as above
Sticker 3x4
Kiss cut sticker
Matte Vinyl Paper
PNG
900×1200 px
Same as above
Gift Message
Gift Message
Standard Printing Paper
PNG
1200×1800 px
Use black only for best print quality. Colors will be converted to grayscale.
Thank You Card
Thank You Card (Flat, No Fold)
150–170 gsm Uncoated Cardstock
PNG
1800×1200 px
Full color CMYK; one-sided printing; full bleed required
(Find the templates and samples here.
For each selected service, you can upload your own artwork for BurgerPrints to produce and include with the order.
More on-demand custom branding services will be added gradually.
Service requirements
The currently available services are subject to the following fulfillment requirements:
All items within the same order must be fulfilled by Matterhorn.
If an order contains products fulfilled by Matterhorn together with products from another fulfillment facility, custom branding services will not be available.
If an order is split into multiple packages, each selected custom branding item is produced and charged once, then included with the package containing the first item.
If your order meets the requirements, the supported services will automatically appear under Additional Services.
How to add on-demand custom branding to a manual order
Step 1: Create your order
Create an order in BurgerPrints as usual. Learn more about how to create an order on BurgerPrints HERE
Select Matterhorn as the Fulfillment Facility to use custom branding
Add the shipping information to your order. Once shipping is completed, you will be taken to the final step: Finalize Order.
On the Finalize Order page, scroll down to the Additional Services section to view the available custom branding options.
Step 2: Select a custom branding service
Under Additional Services, you can select and use multiple custom branding services at the same time.
After you select a service, an Upload option will appear.
Step 3: Upload your artwork
Click Upload to open the design upload window.
Follow the artwork requirements displayed for the selected service.
The upload window may include:
Required design dimensions
File format requirements
Design guidelines
Design templates
Product specifications
Sample images
Upload your artwork according to these requirements.
If your artwork does not meet the required specifications, BurgerPrints will display an error and ask you to upload another file.
Tip: Always review the design requirements for the specific branding service before preparing your artwork, as requirements may vary between services.
Step 4: Review your design
After the upload is successful, your file will appear under the selected service.
You can open the uploaded file to review it before placing the order.If you want to use a different design:
Remove the existing file by clicking the × icon next to it.
Click Upload again.
Upload the replacement artwork.
Only one artwork file can be used for each selected branding service.
Step 5: Place your order
Once the required artwork has been uploaded successfully, continue with payment and place your order.
If you select a custom branding service but do not upload the required design, BurgerPrints will not allow the order to be placed.
You must either:
Upload the required artwork, or
Deselect the service.
How to add on-demand custom branding to CSV/API orders
Custom branding can also be added to supported CSV or API orders through the Additional Services field.
Use the following format:
Sticker 2x2: DESIGN_URL
For multiple services, separate them with commas:
Sticker 2x2: DESIGN_URL, Sticker 3x3: DESIGN_URL
Currently supported custom branding values are:
Sticker 2x2: URLSticker 3x3: URLSticker 3x4: URLGift Message: URLThank You Card: URL
Replace URL with a valid link to the artwork for the selected service.
Notes:
Service names are case-insensitive.
For orders containing multiple rows with the same Order ID, enter the Additional Services information in the first row of the order.
If a service is entered without an artwork URL, that service will not be recorded.
If the URL is invalid, BurgerPrints will display a warning so you can update it.
If the selected service is not supported by the order, BurgerPrints will display an availability warning.
About bulk custom branding services
Bulk custom branding is designed for branding materials that are prepared separately in larger quantities rather than being produced individually when an order is placed.
This service type will be managed separately from on-demand custom branding and is intended to provide additional branding options for sellers with recurring branding needs.
Bulk custom branding is not yet available on BurgerPrints.
More information about available items, service requirements, setup instructions, artwork specifications, and how branding materials are applied to orders will be added here when Bulk custom branding services become available.
Tips and Best Practices
Check availability before creating your design: custom branding services are not available for every product or fulfillment location. If a service does not appear under Additional Services, the order may not support that branding option.
Follow the artwork requirements for each item: Dimensions, formats, templates, and other specifications may differ between branding services.
Review your artwork before payment: Open the uploaded file and make sure the correct artwork is attached before placing the order.
Add only the services you need: custom branding services are optional and charged separately from the base product. Review your selected services and their prices before payment.
Gift Messages are printed in portrait orientation. If you want a landscape design, rotate your artwork before uploading it. Make sure the uploaded file still follows the required 1200 × 1800 px ratio and PNG format. The design will be printed on the same portrait-oriented paper.
Frequently Asked Questions
What custom branding services are available? BurgerPrints currently supports:
Sticker 2x2
Sticker 3x3
Sticker 3x4
Gift Message
Thank You Card
Additional On-demand and Bulk custom branding services will be added gradually.
Why don't I see a sticker option in Additional Services? Your order may not meet the service requirements. For the currently available sticker services, all items in the order must be fulfilled by Matterhorn.
What happens if I enter a service without an artwork URL in CSV or API? The service will not be recorded if the required artwork URL is missing. If the URL format is invalid, BurgerPrints will display a warning so you can update it.
How are custom branding services charged? Custom branding services are optional and charged separately from the base product. The fee for each service will be displayed next to the selected option under Additional Services. In the order summary, the custom branding fee will be combined with any other selected Additional Services and shown as a total additional service charge.
Can I send a Gift Message with my order? Yes. If available, select Gift Message under Additional Services and upload your design. Messages are printed in black and white on 4 × 6 on Standard Printing Paper, and colors will be converted to grayscale. For landscape orientation, rotate your artwork before uploading.
What is the difference between Gift Message and Thank You Card? A Gift Message is designed for short personalized messages and is printed in black and white on standard printing paper. A Thank You Card is better for branding and promotional content. You can use full-color artwork with your logo, brand colors, thank-you message, discount code, or social media information. It is printed on thicker 150–170 gsm uncoated cardstock for a more branded, professional insert. Both services are added through Additional Services for eligible orders.
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